I promised I'd report back on Doritos Locos Tacos after I tried them. Well, I tried one and it was mediocre. The taco shell was regular nacho cheese radioactive orange and had the powdered cheese dust taste. . . I mean, it's Doritos! It didn't, however, add anything to the taco except saltiness. Even without using the 3 packets of hot sauce that I usually use per taco, I couldn't taste the nacho cheese from the shell. I just tasted salt.
Apparently, this new innovation has been "enormously successful" according to the company's CFO, and sales rose 6% in the first quarter.
I think I'll stick with my emergency lunch of Taco Bell 150 calorie Fresca Tacos.
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It's the day we've all been waiting for. Just kidding.
Tomorrow, March 8th, Taco Bell is debuting their Doritos Locos Tacos nationwide. The company has partnered with Frito-Lay in reinventing the taco (the taco shell is made of Nacho Cheese Doritos) and believe this will boost their "lingering sales."
I'll try it and will report back. . . .
http://www.tacobell.com/doritoslocostacos
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