Would you pay more for a prime time restaurant reservation?

When It Comes to Reservations, Time is Money

I just saw this article today in The New York Times about some restaurants charging more during prime time seating and less during slow days & times.  It's an interesting thought since theaters, airlines and hotels have been doing this for years. 

Savored.com is the site many restaurants are using to achieve this -- where you can get up to 40% off food and drink in Atlanta, Boston, Chicago, Denver, Los Angeles, Miami, NYC, Philly, San Francisco and Washington, D.C.

According to a study done by a professor at the Cornell School of Hospitality:  “People were O.K. with different prices by time of day and day of week, but what made that even more pronounced was the way you framed it.  If you said it’s 20 percent cheaper to come during the week than on the weekend, people thought that was more acceptable than if you said it’s 20 percent more expensive on the weekend.”

What do you think?