White Pinot Noir (or Pinot Noir Blanc) is becoming more popular and common, but really, it's not a new thing because Pinot Noir grapes are often used in Champagne or sparkling.

4/14/14 article by Jessica Yadegaran:  White pinot noir?  Like Champagne, without the bubbles

An excerpt:

What do you get when you pick cool-climate pinot noir grapes early, press them ever so gently, and limit skin contact? White wine.

But not just any white wine. Pinot Noir blanc, a rare, dry wine that's popping up in the Anderson Valley, is a bracing beauty: Complex, earthy and clear as crystal, it's unusual enough to stump even the geekiest oenophiles.

The method isn't unusual. In Champagne, it is how producers craft blanc de noirs, sparkling wine made from red grapes. The still version is becoming increasingly common in Oregon, too, where WillaKenzie, Domaine Serene, Anne Amie and others are making luscious examples of white pinot noir.