Thursday, January 3, 2013

Wine: Who Owns What and Does It Matter?

Just as PepsiCo owns Pepsi, Gatorade, IZZE Sparkling, Tropicana, Ocean Spray, Mountain Dew, etc., and Coca-Cola owns just as many beverage brands, such is the world of wine.

Michigan State Professor Philip Howard has illustrated how a handful of companies own the multitude of wine brands on the market today.

Zoom in to see the names of the wine producers and the companies that own them (they look like small dots/blobs if you don't zoom in):
http://www.businessinsider.com/philip-howard-msu-wine-map-2013-1

Does it matter who owns what?  As a consumer, I don't think so.  Thoughts?


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