Thursday, August 23, 2012
Turning a $43 Box of Wine into a $600 Burgundy
I recently read the article "Trading Up: How I turned a $43 Box of Wine into a $600 Burgundy" in Food & Wine magazine (September 2012, p.74) -- at first, thinking that it was an essay on how to take a box of wine and age it to taste like an expensive Burgundy. I was mistaken.
It's a fun article on how the writer (who works at Christie's in their wine department), was given the challenge by Food & Wine to take a $43 box of wine and trade it up for more expensive wines until he reached his goal of obtaining a wine 1) he had never tried before and 2) one costing at least $500.
After 6 smart trades, he ends up with . . . well, you'll have to read the article to find out!